Thursday, May 12, 2011

Are cloud devices going to free us from the desktop?

Google just announced a subscription-based "laptop" that runs nothing but a browser and taps users into the cloud.  Available June 15th, this new device, as the video below describes, is the next step in googles evolution/domination of our web activity.  They have a healthy share of mobile users with Android, their email is the tops, and their docs and apps have become the default applications for my work and play.  Instead of focusing on the Tablet marketing and going head to head with the iPad, they went a different direction and went laptop.

In keeping with their open policy (as they have with the android devices), they are introducing two devices from Samsung and Acer.  The screen size of the devices are 12.1" and 11.6", respectively, and they look like something between a netbook and a full size laptop.  All black and an attempt to be sleek, the first shots of the devices don't look half bad.

Subscribers get 100 MB of free data usage from the Verizon wireless network and they can save the mobile data by using wifi networks when possible.  Additional data plans are in increments of 1 GB for $20 and a limitless day pass for $10.  Unfortunately no unlimited plans, which makes the packages expensive for any heavy user.

The Chromebook is targeting two markets, the business user and the education user.  Business users get the device for $28/month for businesses and $20/month for students/educators.  In about 2 years you will spend as much as you would have just bought a laptop, but you can say you were an early-adopter on the cloud.  And I know I don't keep a computer much longer than 2 years.  Plus their refresh program is pretty appealing.  Like car leases for those than just like new. (I like new!)

Promoting on their microsite, www.google.com/chromebook , they devices will first be sold through Amazon.com.

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