Of all the unexpected things fromt he CES show this year, hearing anything related to the USPS is a surprise. Aurasma introduced a yet-to-be-released app the turns a mailpiece into interactive content. This Augment Reality application will let mailers connect with the web in ways that QR Codes could not. The UK based-augemented reality startup has been at it since 2011.
I think an app like this has potential, but has many challenges. If the USPS is looking for more volume, I am not sure this will get them there (and it won't get them anywhere close to the hemorrhaging volumes). This is an added expense to a direct mail campaign and mailers will scrub their lists to send this premium piece to a highly targeted audience.
The More You Know Blog where I found this video does not make it clear if the USPS is actually partnered with Aurasma. I googled a little and found Aurasma's facebook page that posted on January 10th "Great to see our partner USPS getting recognition at CES for their Aurasma powered app that brings your mail to digital life "
Check out more on Aurasma at www.aurasma.com
I think an app like this has potential, but has many challenges. If the USPS is looking for more volume, I am not sure this will get them there (and it won't get them anywhere close to the hemorrhaging volumes). This is an added expense to a direct mail campaign and mailers will scrub their lists to send this premium piece to a highly targeted audience.
The More You Know Blog where I found this video does not make it clear if the USPS is actually partnered with Aurasma. I googled a little and found Aurasma's facebook page that posted on January 10th "Great to see our partner USPS getting recognition at CES for their Aurasma powered app that brings your mail to digital life "
Check out more on Aurasma at www.aurasma.com
