TheChive.com posted this series of pictures from a girl named Jenny. The video below shows the 33 picture series that she emailed to her co-workers first thing monday in the most awesome resignation notification ever. Watch the video below or watch it on youtube.com HERE.
What can Jenny's sweet revenge teach us about social networking?
Forget the Jet Blue disgruntle stewardess and look at Jenny's awesome display of sticking it to the man. This movie moment must have been hysterical in the office, hushed laughter and possibly a scrambling IT guy doing check-point style inbox raids to delete the embarrassingly honest email. But boss 'Spencer' had the game flipped when the tracking system/internet witchhunt he installed was used against him. Moral of the email: Anyone with access to your information can and will use it, for or against you. This includes the data that is put out there on public social media sites. Now that social networking is in full swing as a new marketing channel, low-cost variable printing, and databases to capture every point of customer interaction, marketers have an opportunity to market smarter, market smaller, market sharper. And they do this in part to the data publicly available on the multitude of social networking and media sites that get you to give them a piece of your online social life.
For users of social networking, in 2010 it is understood that between google and facebook; if you use it, its recorded. Period. No one is surprised, only slightly put off when forced to think about the ease of access to slightly personal info, when things like user agreements change and need you to say you read it (when you know you haven't read one since you signed up for a free 30 day AOL dial-up trial). For marketers, if the info is there, use it. A great sales strategy is to find those by looking for areas where they may seek gratification from touting personal accomplishments, with instructions how to contact them. It's there so grab it. Linkedin is one of the sites to find the personally ambitious.
My frustration is in the selling of information. Personal Example: I responded to an advertisement for a "MAKE A FEW HUNDRED DOLLARS A WEEK WORKING FROM HOME". My mistake. I heard the pitch, decent offer, have a website, promote a website, sell stuff. Just not a good fit for me, so I passed. Lost $15 on shipping for an information packet, but I'll take the learning experience. But about a month after I ended my communication with the the MAFHDAWWFH company, I began receiving two to three calls a week (now on my 5th week) from callers that opened with letting me know I signed up for offers for a work from home business, then racing through the sales pitch hoping to keep me on the phone till the say "holt a d, please" when they get a break to play a "6 minute audio recording that will explain how you will make money". 1st Call": I was curious and had a conversation before passing on the promise of independent wealth at the end. With every call I listened to less of the pitch, resorting to hanging up if "not interested's" were ignored. So far not a single call has broken from the same script.
Now, Not only was I pissed at the idea of my information being sold (I am alright with it being found, just not sold), but they passed on a bad lead. I knew a work from home business wasn't for me, that's why I didn't do it in the first place. So did my identity become a recycled lead? Now I am receiving, seemingly endless, marketing cold calls that ''ain't smart" and "ain't sharp". And all the data is out their, but they are wasting resources with the law of averages style marketing instead of targeted, data driven marketing to a select few that could drive greater lifetime value customers. Find 'em, Get 'em, Reward 'em, Keep 'em.
The future of marketing is in reaching the targeted few that matter. (Sorry Television media)
SPOILER ALERT
Thechive.com posted these pictures of "Jenny" and her awesome resignation. I received them from a co-worker and after checking out the site I learned it's a HOAX. A great skit.
Communication 3.0 is about new media, social networking, mobile, and marketing. Communicate Faster.
Tuesday, September 21, 2010
Twitter: Why You Should Care In 4,450 Characters
Microblog megasite, Twitter, has defied skeptics to become one of the most popular social networking sites online. Over 100 million registered users post an average of 55 million “tweets” every day in 140 characters or less (this limited format is what separates it from other blog sites, hence the ‘micro’). But why should you be on Twitter? There are many reasons why Twitter should be included in your “social-web-life”, but I am going to stick to three compelling reasons: Learn on Twitter First, Search what’s NOW, and Twitter as your living resume.
READ IT HERE FIRST: Twitter is set up so users can follow other users and get a real-time feed of what they are tweeting. I agree with many of the said skeptics that twitter is filled with celebrity blabber and narcissistic notations. But don’t let the few ruin the site for you because there is much that you can learn from following even a few worthy tweeters. I use twitter as an alternative to RSS feeds. My personal and work inbox is overflowing as it is and I don’t want to clutter it with daily emails from the few blogs that I enjoy, but don’t always have time to read. Marketing guru Seth Godin has a daily blog and I follow him on Twitter to see a daily posting of the days blog topic. This saves me time in having to check the site and I only click through when I am interested in the message of the day. Twitter is a great place to hear news first and stay up-to-date on the people and companies you are interested in for both your personal and work life.
WANT TO KNOW WHAT PEOPLE THINK?: Whether you get your news from Fox, or MSN, or Yahoo, either way you are reading a reporter’s story, but what do the people think? Twitter features a site search that allows you to search tweets to find topics that you are interested in. From the BP oil spill to the Lebron James saga, you can get a feel for how others feel about today’s news, again, in real-time. Plus, you do not need a Twitter account to search the active conversations being tweeted. Try out a search for yourself!
Promote Your Personal Brand: Sites like LinkedIn are an awesome way to connect with other professionals and maintain a static resume for your bullet point accomplishments. But what about the little things? The projects you are working on or the things you are proud of? Twitter is a great forum for sharing your professional activities and updating your followers about what you are up to. (Note: Use this carefully; tweeters like to follow others that add benefit to their tweet feed.) Your Twitter page can function as a living resume or as a news feed to announce new videos you post or something great your company has done. (Philanthropists love Twitter) A perfect example of using Twitter as a news feed is from a recent tweet I posted after creating a LinkedIn group for the Ohio Valley Mail Systems Management Association. This informs my followers that there is a new group to join and I always include a link. Linking is a key element to Twitter. Because Twitter is text only and limited to 140 characters, you must choose your words wisely. This may seem limiting, but this pure-text formula is what makes Twitter so great. It is sleek and fast (until you get the fail whale). To post pictures and video, services like Twitpic help you link to other media to give legs to your tweet. For linking of URL’s, services like www.bit.ly allow you to shorten web links so you can fit your message into 140 characters (you can even track the clickthrough’s which is great for marketers).
Now I just threw out a lot of new words for many of you, so get to Googling and I encourage you to set up a Twitter account of your own. I bet many of your companies are already on Twitter you should at least be aware of what they are saying. For those of us in the mailing industry, we are continuously looking for ways to improve and keep mail relevant. Those discussions are happening and you can find them on Twitter. Your next great idea may be just a tweet away.
Twitter.com/rynmcmns
Final Word: “What Happens On The Internet, Stays On The Internet” so make the most out of your social-web-life and present your professional self. There are many articles touting the benefits of Twitter and why companies should be looking for their next hire on Twitter.
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