Corporate Graffiti: Art, Vandalism, or Advertising

A new trend by some, but companies have been using graffiti as a guerilla marketing tactic.  While many have termed this type of guerilla marketing, "environmental" advertising, rebel advertising agencies are acting without explicit permission. This video from WSJ.com  references Attack! Marketing as a company that has been doing this for years.  This new road for street marketing will continue to grow as companies look for new, more effective channels that are less expensive.  Just drive through any college campus and the prevelance of stop signs with bumper stickers will show you this is nothing new.